Shedding Light is a series designed to take the mystery and overwhelm out of large-scale and corporate A/V; and maybe even make it fun!
Dig, if you will, this picture: You’ve been tasked with throwing an event for a few thousand people in Boston. The keynote speaker, known for being the C.E.O. of extra, has laid out some requests for you.
They want to enter by descending from the ceiling on a cloud, speak for 45 minutes using multiple screens, and then have a 150 person choir appear on stage to close out with a song medley.
You’ve got the budget, expectations, and a pinterest board filled with inspo pics; but no idea how to make a human fly anywhere (much less “on a cloud”) and no idea where to start.
Most of you would head to Google, but what do you even search for?
- “Lower boss from ceiling?”
- “Make a cloud Boston?”
- “Production company help being extra?”
We’ve heard this story before; it’s one our clients tell us all the time. We hear confusion about where to start, frustration with a process they don’t understand and bids they can’t read, and the feeling that they’re being shuffled along in the process rather than being truly collaborated with.
We believe clients and AV companies are actually partners in production. Communication is key to a great partnership and it’s where a great production relationship starts too.
The number one “pro-tip” we have is to find a production company that has a communication style you’re compatible with.
Are they responsive?
Do they understand your vision and goal?
Can they speak your creative language?
Are they ready, willing , and able to support the CEO of extra? Are they ready, willing, and able to say no when it’s needed and explain why?
Need Help With an Upcoming Event?
Get a Free Quote on AV Production Options